Lefties introduced its new home concept through an immersive experience in the heart of Madrid, the space showcased its home collection alongside various fashion lines, inviting visitors to imagine a modern, accessible lifestyle.

The initiative extended into the city with street activations in locations such as Calle Sevilla, Calle Velázquez, and Santa Bárbara, bringing the brand’s new identity to life under the slogan: Lefties, everywhere. On everyone.

Designed to inspire and engage all ages, the event offered a creative atmosphere with attention to every detail. Creative agency Wozere led the space design, creative direction, production, location scouting, branding, and food and beverage for the event.